Our Marketing Strategies


This is a synopsis of our general marketing strategy.
This plan will be tailored according to your individual needs and procedural standards.

Pre-Foreclosure

• Determine occupancy
         • If vacant 
                 • Secure property and comply with any minimum city ordinances
         • If occupied 
                 • Take Exterior Photographs
                 •  Perform drive-by broker price opinion.
• Monitor property on a weekly basis and advise client of any change.

Post Foreclosure

• Determine occupancy 
        •  If vacant 
               • Secure property and comply with any minimum city ordinances
               • Prepare full broker price opinion to include:                             
                                   • (1) Repair estimates
                                   • (2) Photographs      
                                   • (3) Termite Report

                    •  Listing & Marketing
                                  •  (1) Input into multiple listing services
                                  •  (2) Install sign/eye-catching riders
                                  •  (3) REO advertising in various publications 
                                  •  (4) Circulate flyers to area businesses, residents, tenants, and
                                           brokers
                                  •  (5) Exposure to the Internet
                                  •  (6) Broker and public open houses
                                  •  (7) Door knocking 
                                  •  (8) Photo/ Financing facts sheets
                     
                    • Rehabilitation & Maintenance
                                  •  (1) Initiate utilities as appropriate
                                  •  (2) Initiate initial trash out, cleaning and landscape
                                  •  (3) Set-up monthly maintenance
                                  •  (4) Monitor repairs authorized 
                                  •  (5) Provide completion photographs of repairs, along with invoice 
                            
          •  If occupied 
                    • Prepare drive-by broker price opinion with exterior photographs 
                    • Negotiate the following for possession, as directed:
                                  • (1) Cash for keys 
                                           (a) Prepare Move out, Personal Property and Hold Harmless
                                            agreement
                                 •  (2) Prepare rental agreements (usually only on units) 
                                           (a) Maintain property
                                           (b) Collect rents
                                                    
                    • Inspect weekly 
                                •  (1) Advise seller and/or attorney of any changes
                   
                    •  Monitor eviction process 
                                •  (1) Attend trial as witness
                                •  (2) Meet authorities for lockout 
                                •  (3) Re-key and Secure property